Longtime readers know one of my all-time pet peeves is when properly lowercase words are capitalized simply because the communicator believes them to be Really Important Words.
That's not how capitalization rules work, friends.
Anyway, I genuinely believed that, after a long back and forth of many months, I had improved the world in some tiny but nevertheless measurable way when I finally convinced a certain corporate client to lowercase a particular oft-used phrase that they previously insisted on capitalizing.
I'd like to say I "won" the "argument" (how do you like those quotes, eh?) through a carefully constructed explanation of such unassailable logic that they client could not possibly see it differently. Guess not.
Because after an all-too-brief period of glorious lowercase, the message came back that it was to be capitalized again on all assets henceforth. No matter that the partner company who "owns" the phrase Does Not Capitalize It. The client wants it capitalized. End of story.
I'm a good soldier, so that's the end.
Except to say that the situation reminds me of the old joke about a pot roast.
A child watches her mother cut about two inches from the end of a pot roast before sliding the pan into the oven. "Why do you cut the end off, Mommy?" the child inquires. "I don't know," replies the mother. "Let's ask Grandma." They dial Grandma and ask the question. "I don't know," says Grandma. "I'll ask Great-Grandma." She dials Great-Grandma, who when asked "Why do you cut the end off the pot roast before putting it in the oven?" replies "Because the roast is too big for my pan."
Just because something has always been done a particular way does not make it right.
